Harnessing Insights for Optimal Local Performance
Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested in, can help your business make intelligent decisions backed by actionable analytics.
When formulating their marketing plan, marketers need to consider several different search and discovery sites that users rely on. This white paper from Sweet IQ, reveals why your brand needs to gather data from Google My Business, Facebook, Foursquare, Bing and Yelp for smart marketing.