The Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … read more
Start Listening! 7 Real-World Tips for Better Social Engagement
Date: May 23, 2017 1:00 EST (10:00PST)Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium
The Value of a Happy Customer: Action steps to a great customer experience
Date: Mar 28, 2017 1:00 EST (10:00PST)Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium
Twitter Live: How to Combine Video Advertising with Real-World, Real-Time Moments
Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can take advantage of the advertising opportunities that come … read more
The Facebook Advertising Ecosystem
Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … read more
Data for Retailers
Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … read more
The Facebook Playbook for Call Conversions
Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more
Social Media ROI Template
The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.
Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI
Date: Dec 8, 2016 1:00 EST (10:00PST)Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium
The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
Companies have long hoped social media would give them a new way to connect with their customers. Today, brands pursuing that promise focus almost exclusively on big social networks like Facebook and Twitter, and prioritize customer engagement above all else. … read more
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