Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more
Gifting Guide: 8 Questions to Ask Before Starting a Campaign
As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Analyze Social Media and Consumer Behavior for the Greater Good
Date: Jan 18, 2023 1:00 EDT (10:00PDT)Speakers:
Nicole Olynk Widmar,
Professor, Associate Head and Graduate Program Chair at Purdue UniversityJinho Jung,
Research Associate at Purdue UniversityHarvey Rañola,
Global Head of Media Intelligence, NetBase Quid
The B2B Social Marketer’s Guide to Connected TV
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more
TikTok is all that… and a bag of clips. Insights into the TikTok audience
Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results … Read more
Unlock the Power of TikTok for Your Social Strategy
Date: Aug 11, 2022 1:00 EDT (10:00PDT)Speakers:
Mike Baglietto,
Global Head of Market Insights at NetBase Quid
Benchmark Your Social Media Performance For a Competitive Edge
Date: Jun 9, 2022 1:00 EDT (10:00PDT)Speakers:
Seth Bridges,
Founder, Head of Product & Marketing at Rival IQMike Baglietto,
Global Head of Market Insights at NetBase Quid
The State of Influencer Pricing
Pricing has always been a complex and nuanced topic for influencer marketing. We’re not here to say that influencer pricing should be 100% standardized because we don’t think that’s the answer—more transparency and conversation are.This report from Fohr features an open … Read more
How to Measure Influencer Performance
The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement … Read more