Resource Library: Featured

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Social Means Business. Serious Business.

Date: May 7, 2024 1:00 EDT (10:00PDT)

Speakers:
Kenny Gold, Managing Director, US Head of Social, Content and Influencer, Deloitte Digital
Christina Kavalauskas, Senior Manager US Group Strategy Director, Social Innovation and Operations, Deloitte Digital


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A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


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Driving TikTok ad effectiveness

With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more »


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Gifting Guide: 8 Questions to Ask Before Starting a Campaign

As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more »


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The Secret to Influencer Marketing ROI & Attribution

Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more »


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Analyze Social Media and Consumer Behavior for the Greater Good

Date: Jan 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid


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The B2B Social Marketer’s Guide to Connected TV

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more »


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TikTok is all that… and a bag of clips. Insights into the TikTok audience

Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results … Read more »


webcast

Unlock the Power of TikTok for Your Social Strategy

Date: Aug 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Mike Baglietto, Global Head of Market Insights at NetBase Quid


webcast

Benchmark Your Social Media Performance For a Competitive Edge

Date: Jun 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Seth Bridges, Founder, Head of Product & Marketing at Rival IQ
Mike Baglietto, Global Head of Market Insights at NetBase Quid


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