Resource Library: Featured

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Analyze Social Media and Consumer Behavior for the Greater Good

Date: Jan 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid


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The B2B Social Marketer’s Guide to Connected TV

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more »


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TikTok is all that… and a bag of clips. Insights into the TikTok audience

Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results … Read more »


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Unlock the Power of TikTok for Your Social Strategy

Date: Aug 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Mike Baglietto, Global Head of Market Insights at NetBase Quid


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Benchmark Your Social Media Performance For a Competitive Edge

Date: Jun 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Seth Bridges, Founder, Head of Product & Marketing at Rival IQ
Mike Baglietto, Global Head of Market Insights at NetBase Quid


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The State of Influencer Pricing

Pricing has always been a complex and nuanced topic for influencer marketing. We’re not here to say that influencer pricing should be 100% standardized because we don’t think that’s the answer—more transparency and conversation are.This report from Fohr features an open … Read more »


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How to Measure Influencer Performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement … Read more »


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Reputation Management For Healthcare Organizations

91% of 18-34 year olds trust online reviews as much as they trust personal recommendations. Whether a patient seeks a new healthcare plan, doctor, specialist, pharmacy, facility, or service, a majority of consumers today begin their search online. Discover what … Read more »


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YouTube Video Optimization Checklist

Every marketer knows they need to optimize their website content, but did you know you can optimize your YouTube videos as well? YouTube is the second largest search engine in the US, only bested by its owner, Google, for having … Read more »


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Instagram for Business

Instagram today has an estimated 1.074 billion monthly active users who are each looking for their own niche content to engage with. If you want your brand to be seen then you should be there, too. Unfortunately, there isn’t one … Read more »