Resource Library: Featured

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Research Guide on Retargeting in 2020–Key Insights to Help You Succeed

Retargeting is an ideal strategy for creating brand familiarity and providing numerous opportunities to re-engage the prospect. Your brand may already be engaged in some forms of retargeting, but it can be difficult to manage and track different campaigns simultaneously, … read more »


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Using Online Communities to Inspire Brand Loyalty

It’s never been easier for consumers to opt-out of marketing communications. Pop-up blockers, ad-free subscription services, and auto-sorting inboxes form an impenetrable barrier between brands and their customer base. Leaving online content and word-of-mouth (WOM) recommendations as the last major … read more »


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Determining the Right Influencer for Your Campaign

While many industry experts consider influencer marketing the next natural evolution from traditional outreach and link-building strategies, influencer marketing is actually closely related to word-of-mouth promotions. This white paper from CopyPress explores: What influencer marketing is Knowing your three types … read more »


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Five Ways to Identify Online Bots

With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … read more »


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From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis

Date: Sep 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter


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Build Brand Authenticity Using Customer Generated Content

Date: Apr 9, 2019 1:00 EDT (10:00PDT)

Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice


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The Complete Guide to Social Media for B2B Marketers

Social media has changed the way we communicate with the world we live in. From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important … read more »


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Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EST (10:00PST)

Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software


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CX in the Age of Social Media

Date: Nov 28, 2017 1:00 EST (10:00PST)

Speakers:
Joey Coleman, Founder and Chief Experience Composer, Design Symphony
Eddie McGraw, Director of Marketing & Communications, Lithium


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Agency Guide: Turn your social platform into a profit engine

With the rapidly growing social media market, comes increasing budget demands – billing hours spent manually sifting for ROI metrics, researching potential campaigns and monitoring the online conversation. As clients expect more from agencies, profit margins are shrinking. The good … read more »