Resource Library: Social Analytics

webcast

Data, Data Everywhere — But Where are the Customer Insights?

Date: May 7, 2019 1:00 EST (10:00PST)

Speakers:
Lynh Ho, CMO, conDati


webcast

Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EST (10:00PST)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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CX in the Age of Social Media

Date: Nov 28, 2017 1:00 EDT (10:00PDT)

Speakers:
Joey Coleman, Founder and Chief Experience Composer, Design Symphony
Eddie McGraw, Director of Marketing & Communications, Lithium


whitepaper

Why It’s Time to Move Beyond Sentiment Analysis

Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness. But there’s more to understanding … read more »


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Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EDT (10:00PDT)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium


whitepaper

Data for Retailers

Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … read more »


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Social Media ROI Template

The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.


webcast

Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI

Date: Dec 8, 2016 1:00 EDT (10:00PDT)

Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium


whitepaper

Data is the Secret Ingredient for Social Media Marketing Success

The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … read more »


whitepaper

4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »