Resource Library: Social Analytics

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Assessing Ad Impact In Social Media

Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more »


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Analyze Social Media and Consumer Behavior for the Greater Good

Date: Jan 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid


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Benchmark Your Social Media Performance For a Competitive Edge

Date: Jun 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Seth Bridges, Founder, Head of Product & Marketing at Rival IQ
Mike Baglietto, Global Head of Market Insights at NetBase Quid


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2022 Digital Consumer Trends Index

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more »


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YouTube Video Optimization Checklist

Every marketer knows they need to optimize their website content, but did you know you can optimize your YouTube videos as well? YouTube is the second largest search engine in the US, only bested by its owner, Google, for having … Read more »


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Instagram for Business

Instagram today has an estimated 1.074 billion monthly active users who are each looking for their own niche content to engage with. If you want your brand to be seen then you should be there, too. Unfortunately, there isn’t one … Read more »


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Big Game LVI insights album

Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … Read more »


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The Ultimate Social Media Guide to Building Your Brand in 2022

Date: Jan 20, 2022 1:00 EDT (10:00PDT)

Speakers:
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
Mike Baglietto, Global Head of Market Insights at NetBase Quid


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The ultimate social media intelligence kit: case studies for every industry

With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … Read more »


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Visual analytics use cases to borrow in 2022

A significant amount of visual content is left unexplored by businesses willing to leverage social media to know their customers better. According to recent research, brands miss up to 80% mentions, if you don’t monitor visual content. In this eBook, … Read more »