Resource Library: White papers

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Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … read more »


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The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … read more »


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Five Best Practices for Preparing In-House IT for Corporate Video Workflows

Surveys taken over the last few years show that  buyers are more likely to purchase a product after watching a video about it and email recipients are more likely to click on a link when video is included. Is your … read more »


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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


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How to Build Customer Loyalty with a Customer Community

Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … read more »


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Customer Community 101: 3 Ways to Transform Your Customer Relationships

Your customers are expecting personalized, 1:1 experiences with your business, but lean support staffs make it difficult to meet these high expectations. Your agents need to provide fast, intelligent service tailored to each individual customer with cases coming in from … read more »


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How to Scale Content Creation for Social and Digital Channels

This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale. You’ll learn: How the changing consumer landscape is forcing marketers to … read more »


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Three must-read ABM trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM … read more »


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The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients

Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more »


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Relevant Reach: Is the way you think about reach outdated?

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While Oracle found that … read more »