Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more
Simplify Your Customers’ 360 Journey with Real-Time Data
Date: Jun 3, 2021 1:00 EDT (10:00PDT)Speakers:
Scott Clinton,
Executive Consultant, Head of GTM Strategy, ActianRyan Dudgeon
Senior Director, Revenue Operations & Enablement at Actian
MarTech Tool Consolidation: Three benefits to simplifying your tech stack
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … Read more
6 Ways Marketers Are Using AI
We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … Read more
Marketing Operations Tech Stack Essentials
A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … Read more
Cost of a Bad Lead in 2020 Guide
Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … Read more
6 Steps to Design the Ideal Martech Stack
From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech … Read more
2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … Read more
7 Inspiring Email Templates
While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … Read more
The B2B Marketer’s Lead Generation Field Guide
In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … Read more