6 Steps to Design the Ideal Martech Stack
From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech … Read more
Do More with B2B Content Marketing
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.
Go Further With Mobile Marketing
Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … Read more
6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … Read more
5 Marketing Predictions for the Next 5 Years
The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … Read more