From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech stack to meet your team’s personal needs and your marketing department’s, Workfront created a whitepaper with six actionable steps to get you started.
In this whitepaper you’ll see how to:
- Craft a martech vision
- Consolidate and centralize current tools
- Document your ideal marketing work process
- Map your existing tools to your workflow
- Conduct a gap analysis
- Prioritize best next actions
Sponsored by Workfront
Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit workfront.com/marketing.