Resource Library: Martech

research_report

Video Marketing Software: A Marketer’s Guide

First Edition! Market Intelligence Report: Video Marketing Software: A Marketer’s Guide Editorial Advisor: Mark Robertson, Founder, ReelSEO (now Tubular Insights) Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Emily Fraser Voigt, Freelance Writer Editor: Claire Schoen, Director of Content, Marketing … read more »


webcast

5 Disruptions Reshaping Marketing As We Know It

Date: Feb 14, 2017 1:00 EST (10:00PST)

Speakers:
Scott Brinker, Co-founder and CTO, ion interactive; Program Chair, MarTech; and Editor, chiefmartech.com


whitepaper

Social Media ROI Template

The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.


whitepaper

Take Back Control of Your Content: Using Technology to Master Content Marketing in 2017

Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content … read more »


webcast

Video Marketing 2017: What You Need to Know

Date: Dec 20, 2016 1:00 EST (10:00PST)

Speakers:
Karen Burka, Senior Research Consultant, Third Door Media
Mark Robertson, Founder, ReelSEO (now TubularInsights.com via Tubular Labs)


whitepaper

The Practical Guide to Account-Based Marketing Measurement

While Account-Based Marketing is probably the hottest topic in B2B marketing, marketers are struggling to measure the effectiveness of this strategy. In this white paper from Brightfunnel, they provide a framework for how to thoroughly measure ABM in real, practical … read more »


whitepaper

Data is the Secret Ingredient for Social Media Marketing Success

The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … read more »


webcast

Take Back Control of Your Content

Date: Oct 20, 2016 1:00 EST (10:00PST)

Speakers:
Arnie Kuenn, CEO, Vertical Measures
Brian Kavanaugh, U.S. Marketing Strategist, Bynder


whitepaper

ABM Benchmark Insights (Q3 2016)

Do you know how your account-based marketing efforts are performing? How do those results stack up? Download this report from Brightfunnel to learn about 5 key insights they learned when analyzing data from a network of organizations using the Brightfunnel … read more »


whitepaper

What is Marketing Automation?

This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.