Balance Privacy and Personalization with these First-Party Data Strategies

Date: Feb 28, 2023 1:00 EDT (10:00PDT)

Alex Cash, Director of Strategy, OneTrust Consent & Preferences

In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. On the one hand, customers demand privacy and control over their personal data; on the other, businesses strive for personalization to improve customer engagement and drive sales. However, with the rise of first-party data, there is a solution that can balance both of these goals.

Join us for this live webinar, where we will explore how businesses can leverage first-party data to achieve both privacy and personalization in their marketing efforts. Our Consent and Preference Management expert will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.

Key takeaways:

  • Learn how first-party data can help you balance the conflicting goals of privacy and personalization
  • Discover best practices for collecting, storing, and using first-party data in your marketing efforts
  • Gain insights into the ethical and legal considerations of using first-party data for marketing and privacy
  • Walk away with actionable strategies to help you harness the power of first-party data to master privacy and personalization in your marketing efforts

 Watch now 

Sponsored by OneTrust
OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.