Yearly Archives: 2008
Selling your search strategy – advice for winning the budget battle
September 4, 2008You’ve just put together an amazing search strategy – you know it’s going to produce incredible results. But can you justify the budget? With competition for marketing dollars increasingly fierce, can you convince others that your strategy is worth the … Read more
Read our new whitepaper, "Understanding Quality Score"
August 26, 2008Search Marketing Now has just published “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising. For anyone just getting started in paid search advertising – or for those who are still learning … Read more
Integrating Offline and Online Channels – Sept. 9 Webcast
August 25, 2008Recent research confirms what many marketers have suspected all along: two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — whether it’s direct mail, print advertising, television, or some other … Read more
Ad Networks and Advertisers – Best practices for success
August 20, 2008Ask any advertiser what they’re looking for, and inevitably it comes down to quality traffic that’s affordable. Seems simple enough, but not always so simple to achieve. With so many new ad networks being created, how can an ad networks … Read more
SMN Webcasts On-Demand – Look what you've missed
August 14, 2008Check out some of our recent webcasts – now available on-demand. Watch them now! For a complete listing of our on-demand webcasts visit our On-Demand library. Ad Networks Best Practices Speakers: Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO Tom … Read more
How to measure the value of *all* your keywords….Webcast, September 4
August 11, 2008Sure, you’re measuring keywords in your paid search campaign – you know which ones are leading to clicks and conversions. But what about the keywords that led up to that last click? Are you paying attention to the “assisting” keywords … Read more
Webcast August 19 on PPC Account Structure
August 8, 2008Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s pay-per-click advertising campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure — why it’s … Read more
Is the "Social Graph" the Key to Search Marketing's Future?
August 6, 2008Is the “social graph” the next big thing — or just the latest marketing fad? That’s what Chris Sherman will address in our next webcast, Thursday, August 14, 1 PM EDT. There isn’t even a good definition of social search … Read more
Upcoming SMN Webcasts: Social Search, PPC Accounts, Keywords..
August 1, 2008Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function Tuesday, August 5 – 1 PM EDT Speakers: Marty Weintraub, aimClear & Michael Wilson, Vignette Software This webcast will look at how the combination of real-time … Read more
Monetizing Social Search – Webcast August 5 – 1 PM EDT
July 18, 2008PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the … Read more