Yearly Archives: 2008

Selling your search strategy – advice for winning the budget battle

Posted on

You’ve just put together an amazing search strategy – you know it’s going to produce incredible results. But can you justify the budget? With competition for marketing dollars increasingly fierce, can you convince others that your strategy is worth the … read more »


Read our new whitepaper, "Understanding Quality Score"

Posted on

Search Marketing Now has just published “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising. For anyone just getting started in paid search advertising – or for those who are still learning … read more »


Integrating Offline and Online Channels – Sept. 9 Webcast

Posted on

Recent research confirms what many marketers have suspected all along: two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — whether it’s direct mail, print advertising, television, or some other … read more »


Ad Networks and Advertisers – Best practices for success

Posted on

Ask any advertiser what they’re looking for, and inevitably it comes down to quality traffic that’s affordable. Seems simple enough, but not always so simple to achieve. With so many new ad networks being created, how can an ad networks … read more »


SMN Webcasts On-Demand – Look what you've missed

Posted on

Check out some of our recent webcasts – now available on-demand. Watch them now! For a complete listing of our on-demand webcasts visit our On-Demand library. Ad Networks Best Practices Speakers: Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO Tom … read more »


How to measure the value of *all* your keywords….Webcast, September 4

Posted on

Sure, you’re measuring keywords in your paid search campaign – you know which ones are leading to clicks and conversions. But what about the keywords that led up to that last click? Are you paying attention to the “assisting” keywords … read more »


Webcast August 19 on PPC Account Structure

Posted on

Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s pay-per-click advertising campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure — why it’s … read more »


Is the "Social Graph" the Key to Search Marketing's Future?

Posted on

Is the “social graph” the next big thing — or just the latest marketing fad? That’s what Chris Sherman will address in our next webcast, Thursday, August 14, 1 PM EDT. There isn’t even a good definition of social search … read more »


Upcoming SMN Webcasts: Social Search, PPC Accounts, Keywords..

Posted on

Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function Tuesday, August 5 – 1 PM EDT Speakers: Marty Weintraub, aimClear & Michael Wilson, Vignette Software This webcast will look at how the combination of real-time … read more »


Monetizing Social Search – Webcast August 5 – 1 PM EDT

Posted on

PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the … read more »