Yearly Archives: 2008
5 Ghastly PPC Mistakes to Avoid: Q+A Follow up with Patricia Hursh
October 22, 2008We had a *ton* of good questions on our webcast last week and couldn’t get to all of them. Our speaker, Patricia Hursh, president of SmartSearch Marketing, was kind enough to answer some of these for us offline. The entire … Read more
Writing Killer Text Ad Copy: 1001 Secrets for Success
October 22, 2008Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Matt Van Wagner, FindMeFaster Event Date:November 11, 2008 Duration: 51 minutes In this webcast, paid search expert Matt van Wagner will share some … Read more
How do you attribute revenue across a team of ads?
October 14, 2008Today’s webcast “5 Ghastly PPC Mistakes to Avoid” had some lively questions, including one that was a perfect setup for an upcoming webcast (no, we didn’t script the question, really): “We currently track assist clicks, but am unsure about how … Read more
SMN Webcast on SEM Reporting – Best Practices for Agencies
October 9, 2008It’s one thing to come up with amazing results for your clients, backed by solid data and analysis. It’s another to consistently communicate this in such a way that you foster and grow your agency-client relationship. When well done, proper … Read more
5 Ghastly PPC Mistakes to Avoid – October 14 Webcast
October 1, 2008It’s October and that means Halloween is coming – so we’ve given our mid-October webcast a fitting Halloweenish title. Don’t be frightened…register now! 5 Ghastly PPC Mistakes to Avoid Speaker: Patricia Hursh, SmartSearch Marketing Tuesday, October 14, 2008 – 1:00 … Read more
Our first "Town Meeting" webcast at SMN – October 28
September 26, 2008Our October 28 webcast, Measuring an Ad’s Value: A Forum Discussion, introduces an exciting new forum – and a new format — for Search Marketing Now. The Attribution Management Forum, sponsored by ClearSaleing, will connect many of the brightest and … Read more
50% of advertisers are attempting to geo-target ads, study reveals
September 25, 2008Our webcast on Wednesday, October 1, will include some new research about local online advertising. We thought we’d share a sneak peek at some of the results. According to the survey of national advertisers and agencies, * Almost 40% were … Read more
Do you know what you need to know about Local Online Advertising?
September 18, 2008With forecasts predicting local online advertising to grow nearly 48% to $12.6 billion in 2008, there is no question that it presents a huge market opportunity. But how do you reach customers locally for all of your business locations and … Read more
Justify Your Search Marketing Budget — By Using Search Data
September 17, 2008Next week’s webcast is a timely one that could help you secure the search marketing budget you need: “Selling Your Search Budget: Timely Advice for Winning the Budget Battle” Tuesday, September 23 – 1 PM EDT Speakers: Aaron Goldman, Resolution … Read more
PPC’s Hidden Opportunity: Advertising on Content Networks
September 9, 2008Our next webcast looks at one of the fastest growing segments of paid search – content networks – and why anyone involved in paid search advertising needs to understand how content ads work. PPC’s Hidden Opportunity: Advertising on Content Networks … Read more