Resource Library: Local Advertising


The State of Local Marketing in Insurance

The State of Local Marketing Report in Insurance reveals how local marketing programs help brands and agents obtain results that they couldn’t achieve on their own. This report from BrandMuscle will help insurance brands understand their current local marketing competency, … read more »


Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

This 63-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for multi-location brands marketing locally. read more »


Understanding & Selling Location-Based Marketing

In this whitepaper, Reveal Mobile explores the technology behind location-based marketing, simplify the terminology, and explain how digital sales teams effectively sell this strategy. The paper concludes with a unique case study showcasing location and custom audiences.


Location-Based Marketing FAQs

In this whitepaper, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing. You will find an overview, use cases, examples of how location- based marketing works, as well as answers regarding campaign delivery and … read more »


7 New Trends for Better Email and Mobile Marketing

Date: Oct 24, 2019 1:00 EDT (10:00PDT)

Michael Trapani, Director of Marketing, Acoustic


Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


The State of Local Marketing Report 2019

The 2019 State of Local Marketing Report reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn about best practices and the associated competencies that are … read more »


Location Data Strategies to Improve Customer Experiences

Date: Aug 20, 2019 1:00 EDT (10:00PDT)

Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies


The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »


How to Turn Bad Reviews Into New Customers

Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. Just because someone spoke … read more »