Resource Library: Local Advertising

webcast

Location Data Strategies to Improve Customer Experiences

Date: Aug 20, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies


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Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

  Market Intelligence Report Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide MarTech Today’s 2019 publication of “Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide” examines the market for local marketing solutions and the considerations involved in implementation. … read more »


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The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »


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How to Turn Bad Reviews Into New Customers

Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. Just because someone spoke … read more »