Strategies for using product sampling to increase sales

The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes.
Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything from price to quality. The path? Unclear. The end result? Uncertain. But the shopper looks, reads reviews, pays attention to tip offs, and gathers insights in the quest for the perfect purchase.
From social media posts to ratings and reviews, sources are everywhere.But there are still times when the trail goes cold. These are the times when our private eye comes across products that show no signs of life. These are the yet-to-be-loved products, the products that have yet to stir up conversation or reviews.
So, our private eye moves on in search of products that stir excitement in others and inspire first-hand accounts of their experiences.
Not to worry, there’s good news. There’s a way for brands to keep the trail hot for new and old products alike: It’s called product sampling. Download this white paper from Bazaarvoice to learn more.

Sponsored by Bazaarvoice
Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.