Lights, Camera, Action – How to create, distribute and manage video content to drive ecommerce

Over the years, video has undeniably became the most popular and engaging form of online consumer content. With video dominating the web, brands are now more capable of delivering life-like experiences to their audience and increasing sales.

This whitepaper will guide you through:

  • How to use video content for marketing, brand and image building
  • How technology can democratise the creation, distribution, storage, management and reuse of that video content – efficiently and cost effectively, with real ROI goals
  • How to create, manage and distribute this content at scale and across channels and platforms, avoiding a siloed approach to video storage

Sponsored by Cloudinary
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 30 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.