Resource Library: Video


It’s Easy to Give Your CTV Strategy a Performance Boost

Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily … Read more »


The Hitchhiker’s Guide to Converged TV Measurement

With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video.  And make no mistake about it, this is not a future … Read more »


The Fundamentals of Converged TV Measurement

In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more »


The Future of Converged TV

Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more »


How CTV Boosts Brand Performance for Search Experts

Date: Apr 20, 2023 1:00 EDT (10:00PDT)

Ali Haeri, Senior VP of Marketing at MNTN


The Pulse on Professional Video: 2022 Trends Report

To answer these questions, ​​SundaySky commissioned a survey of 570 business leaders in the U.S. to better understand the current challenges companies face in efficiently scaling their video efforts, delivering personalized video experiences, and analyzing and optimizing video performance. In … Read more »


9 Ways To Personalize Video Content

Today’s consumers love videos. More dynamic than pictures and more engaging than text, video has become the gold standard in online communication. But it can quickly become irrelevant if not data-driven. A generic video simply won’t suffice — personalization is … Read more »


How to Master Video Marketing

Ready to revolutionize your business? Proven to engage, convert and retain customers, video can do wonders for your bottom line. But before you start, you need to know how to get the most out of video for your marketing efforts. … Read more »


How to use video marketing in social media to double your leads.

Online video has been growing steadily as a marketing medium over the past decade. With 27% of the population watching 10 or more hours of online video each week and consumers preferring online video content to conventional television, smart marketers … Read more »


Transformational CX: Video-Powered Experiences Meet Consumers’ Demands

Brands have a customer engagement problem. Here’s how they can transform their digital experiences across customer journeys and revitalize consumer engagement. Download this whitepaper to: Understand how to mend the consumer engagement gap at four critical moments during the customer … Read more »

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