Build Brand Authenticity Using Customer Generated Content

Date: Apr 9, 2019 1:00 EDT (10:00PDT)

Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale.

How can you harness the power of this customer generated content to build trust and capture the final sale?

Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy.

Attend this webinar and learn:

  • How to empower customers to share their opinion
  • Tips for gathering authentic customer content
  • Success stories from brands that turned consumer content into sales

Daniel Lemin, Author and Co-founder, Selectivor
Daniel is a keynote speaker, startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, word of mouth and social media customer service. His new book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for how to build them.

Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice
Dylan manages the strategy and execution of go-to-market plans for consumer generated content collection services aimed at helping brands hit their business goals. Prior to working at Bazaarvoice, Dylan worked in post-production creating stories for television.

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Sponsored by Bazaarvoice
Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.

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