Five Ways to Identify Online Bots
With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … Read more
Build Brand Authenticity Using Customer Generated Content
Date: Apr 9, 2019 1:00 EDT (10:00PDT)Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice
Let Customer Reviews Drive Your Conversions
Date: Apr 4, 2019 1:00 EDT (10:00PDT)Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot
Start Listening! 7 Real-World Tips for Better Social Engagement
Date: May 23, 2017 1:00 EST (10:00PST)Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium
Twitter Live: How to Combine Video Advertising with Real-World, Real-Time Moments
Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can take advantage of the advertising opportunities that come … Read more
The Social Side of Holiday Shopping
How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … Read more
The Ultimate Multi-Channel Social Strategy Survival Guide
Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … Read more
Social Media Marketing Channels: Which Ones are Right for Your Brand?
As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. Digital marketers no longer have the luxury of choosing one social network over another. A well-managed and coordinated presence on all relevant social channels is a … Read more
Understanding Social Media ROI
Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively … Read more
Social Goes Shopping: Ecommerce Developments in Social Media
There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track. The “Social Goes … Read more
