Buyer’s Guide: Marketing Automation Platforms
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … Read more
A New Vision for Partner Marketing: Reimagine the Economics of the Channel
Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … Read more
Personalized Local Content: Frightful or Insightful?
Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of … Read more
7 Major Mistakes That Will Derail Your CMS Project
The success or failure of your CMS initiative depends on many factors such as your technology, your content strategy, pragmatic project management and efficient execution. This eBook provides advice and breaks down the challenges you will inevitably face on your … Read more
10 Ways to Decrease SEO Costs While Increasing Performance
If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. Rowe Digital highlights some obvious recommendations along … Read more
The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
Companies have long hoped social media would give them a new way to connect with their customers. Today, brands pursuing that promise focus almost exclusively on big social networks like Facebook and Twitter, and prioritize customer engagement above all else. … Read more
The Definitive Guide to Social Customer Service Success
Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution. But now … Read more
The Social Customer Service Playbook: The Most Vital Metrics and How to Interpret Their Impact
To become a leading brand and stay on top, you’ll need to meet your customers exactly where and when they need you, exactly in the way they need your help. This starts with a sophisticated approach to measuring both agent … Read more
Data is the Secret Ingredient for Social Media Marketing Success
The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … Read more
Transform From Product-Centric Campaigning to Customer-Centric Experiences
Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.
