Personalized Local Content: Frightful or Insightful?

Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of all retail, according to Q3 2016 US Census statistics.) For marketers, it’s important to effectively deliver personalized local content to consumers, to build long-lasting and pro table relationships.

This whitepaper explores how brands can engage local consumers with personalized, relevant and meaningful website content.

Note: This whitepaper is based on a webcast from Digital Marketing Depot entitled Personalized Local Content: Frightful or Insightful. Thanks to the original contributors: Mary Bowling, Co-founder, Ignitor Digital; Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADP; and Cynthia Sener, VP of Operations and Product, Rio SEO.

To view a recording of this webcast click here.

Sponsored by RIO SEO

Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at