How to Scale Content Creation for Social and Digital Channels
This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale. You’ll learn: How the changing consumer landscape is forcing marketers to … Read more
The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … Read more
Predict Customer Behavior With Intent Data
Inside this white paper from [24]7: Understand the difference between customer behavior patterns and practical intent data Personalize the buying experience by predicting customer behavior in the moment How you can use intent data to increase conversion rates and speed, … Read more
6 Steps to Creating High Converting Native Ads
Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. … Read more
How Are Leading Brands Winning at Paid Search
Inside this white paper from [24]7: Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. Depending on revenue targets and budget constraints, you can use Predictive Search Bidding to meet a variety of … Read more
Selecting a CMS
Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works … Read more
Relevant Reach: Is the way you think about reach outdated?
Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While Oracle found that … Read more
The Future of Local Marketing is Now: 5 Ways Local Marketing Will Impact The Way You Do Business This Year
In this white paper, SweetIQ outlines 5 strategies you can apply to your Local Marketing right now and bring the future to all your locations. Social Media and crowdsourced local content: Leveraging interactions with your customers to your benefit. Closing … Read more
A Better Way to Build Martech Software
In this ebook, Indusa explores a better way to build martech. On the one hand, software is software. On the other, martech companies are their own unique creatures. While they do need to build software like any other SaaS or … Read more
Twitter Live: How to Combine Video Advertising with Real-World, Real-Time Moments
Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can take advantage of the advertising opportunities that come … Read more
