A Better Way to Build Martech Software

In this ebook, Indusa explores a better way to build martech. On the one hand, software is software. On the other, martech companies are their own unique creatures. While they do need to build software like any other SaaS or product company, martech firms also need to navigate the startup world (read: short runways, little to no room for failure, and limited resources) along with the marketing domain.

Indusa explores this intersection of technology and marketing; the digital transformation that the marketing world is undergoing; and how martech firms are paying attention to the edges of their software products to move beyond product and into profit.

Sponsored by Indusa
Indusa is an innovative technology partner providing end-to-end enterprise software solutions and services to deliver business results: improve productivity, increase efficiency, and reduce costs. Indusa has a global team of experts to meet all of the needs of our clients from consulting to maintenance – Microsoft Dynamics AX ERP, Dynamics CRM, SharePoint, Enterprise Mobility, O365, Cloud, Business Intelligence, QA/Testing, and Custom Application Management.