Guide to Google My Business For Multi-Location Brands
With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … Read more
Guide to Review Response
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … Read more
AI: The Next Generation of Marketing
AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … Read more
Five Best Practices for Preparing In-House IT for Corporate Video Workflows
Surveys taken over the last few years show that buyers are more likely to purchase a product after watching a video about it and email recipients are more likely to click on a link when video is included. Is your … Read more
Channel Marketing Transformation: A Tactical Guide to Upgrading Your Channel Marketing Program
In this tactical guide from SproutLoud, you will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers.
How to Build Customer Loyalty with a Customer Community
Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … Read more
Customer Community 101: 3 Ways to Transform Your Customer Relationships
Your customers are expecting personalized, 1:1 experiences with your business, but lean support staffs make it difficult to meet these high expectations. Your agents need to provide fast, intelligent service tailored to each individual customer with cases coming in from … Read more
Are You Falling Victim to the 4 Myths of Paid Search Bidding?
Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … Read more
6 Things to Look For in Bidding Optimization Solutions
Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers … Read more
Shopping Cart Abandonments: An $18B Opportunity
Download this free eBook and learn to how to dramatically reduce shopping cart abandonments, improve customer experience, maximize conversions and drive more revenues. What’s inside? Valuable insights as to the main causes of cart abandonment Powerful and proven strategies to … Read more
