User Engagement Top 100 Report: Email Marketing in E-Commerce
To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … Read more
Diversity is Key to Understanding Corporate Video
Download this white paper to learn: How the surveyed corporations are utilizing their in-house video to create content What tools and formats they are using Current storage and archive practices The importance of preparing your video production workflow for the … Read more
The Facebook Advertising Ecosystem
Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … Read more
The Digital Marketer’s Guide to AI-Powered CRO
Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … Read more
Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth
Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … Read more
The Click-to-Call Playbook for Display Advertising
Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display. Get this guide from DialogTech to get started.
Website Redesign RFP: A Step-By-Step Guide To Creating An RFP For Your Website Project
From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This white … Read more
How to Use Live Chat to Increase Conversion
We have all come across live chat boxes on websites. Many large online businesses have adopted them, and their popularity is growing. This white paper from ApexChat answers some key questions about this growing opportunity: Can they be effective for improving lead … Read more
Data for Retailers
Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … Read more
The Ultimate App Personalization Playbook
We are in the age of user experience and surely you are trying to optimize your customers’ journey inside your app to meet your business goals. Content optimization, real-time personalization, and responsive iterations are some of the tactics that can … Read more
