From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … Read more
The Persona Identify Crisis – How to Segment Your B2B and B2C Customers the Right Way
With easier access to more customer data, marketers are able to segment their target markets to the finest detail. But how do you know what data will actually be useful in driving ROI? A common problems is underestimating the power … Read more
Complete Guide to Facebook Advertising
Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming. 3Q Digital boils it down for you in this … Read more
State of the Mobile Customer Experience For Multi-Location Brands
Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … Read more
Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement
Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … Read more
Closed-Loop Marketing: A Recipe for Growth
The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … Read more
2017 Webinar Benchmarks Report
Webinars can be a marketers best tool to engage audiences and communicate information to customers, prospects, or other relevant markets. Marketers use webinars to drive leads, generate pipeline, and nurture prospects through the every stage of the buying cycle. But … Read more
Buyer’s Guide: Marketing Automation Platforms
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others … Read more
Technology That Enables Great Storytelling
In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … Read more
The Monsters of Paid Search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … Read more
