Webinars can be a marketers best tool to engage audiences and communicate information to customers, prospects, or other relevant markets. Marketers use webinars to drive leads, generate pipeline, and nurture prospects through the every stage of the buying cycle.

But what goes into real webinar success? For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.

This white paper from ON24 highlights:

• Best time for a webinar
• When to send promotional emails
• Average webinar conversion rates
• Average viewing time for live and on-demand webinars
• And more!