Three Ways You’re Wasting Money on Your Marketing Automation
As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over … Read more
The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … Read more
The Definitive Guide to Marketing Automation
What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … Read more
Top 5 Techniques for Converting Leads Through Cohesive Landing Pages
When it comes to landing page design, simple is best, and design needs to effortlessly complement the copy and the desired CTA. When you combine clear copy with a strong design, landing pages have the power to showcase the message … Read more
The Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … Read more
State of Digital Advertising 2017
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … Read more
Email Deliverability Guide: Making It to the Subscriber Inbox
With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the … Read more
How to Create Agile Content for Your Brand
It’s a fast-paced world and it’s getting faster with every technological advancement. Consumers are always plugged into the next big trend, the next big announcement. As a result, marketing teams must create content and communications collateral to reach as many … Read more
How to Create Content at Scale with Limited Budgets
Marketers are under increased pressure to deliver more content than ever before. Brand managers and prospective consumers expect content to captivate attention and provide memorable experiences. These experiences drive customers to become brand loyal. The biggest challenge obstructing these increased … Read more
9 Pitfalls to Scaling Enterprise Content and How to Avoid Them
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. CopyPress talked to their own clients who began writing product descriptions but are now asked … Read more
