The Persona Identify Crisis – How to Segment Your B2B and B2C Customers the Right Way

With easier access to more customer data, marketers are able to segment their target markets to the finest detail. But how do you know what data will actually be useful in driving ROI?

A common problems is underestimating the power of using customer data to inform personas, and confusion over what information is important within a B2B vs. B2C buyer persona.

This white paper from Visually, provided tips and templates on how to build your buyer persona profiles using the right data to ensure that your marketing programs deliver the most engaging messages and calls-to-action that will convert customers.

Sponsored by Visually
Visually is the content creation platform that enables businesses to connect with their audiences through engaging, beautiful visual content. The world’s top brands trust Visually for custom photos, videos, infographics, ebooks, presentations, web interactives and more. With over 1000 certified creative professionals, our clients get access to the best designers, photographers, writers, researchers, and developers for their content marketing needs.