Closed-Loop Marketing: A Recipe for Growth

Align Marketing and Sales Using Marketing Automation

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.

In this issue of Agency Perspectives, you’ll learn about:

  • “Closing the loop” to keep up with changing buyer behaviors
  • Five technologies for optimizing campaigns and tracking performance
  • The stages involved in a successful closed-loop strategy

Sponsored by Sharp Spring
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications.