Agencies Talk: State of Email Marketing
85% of marketing agencies say that email marketing performance is increasing Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing since it performs well at a low cost. SharpSpring gathered … Read more
Guide to Digital Advertising in Russia
Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … Read more
Buyer’s Guide to Selecting a DAM
Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … Read more
The Marketer’s Big Book of Call Tracking Success Stories
Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … Read more
9 Stunning Content Engagement Success Stories
Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights … Read more
Why Email Holds the Key to Lasting Customer Relationships
With limited resources and growing consumer demand, it’s critical that marketers prioritize the one tactic that is efficient, trackable, and plays remarkably well with all of their other channels: Email. In this guide from Emma, marketing expert and author Jay … Read more
Choosing A Customer Data Platform
Personalization, behavior-driven and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms can help. Use this guide from Lytics to discover what CDP is and whether or not you’re ready to use one.
The Digital Business Imperative
In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors. The challenge is clear: … Read more
How brand managers can leverage marketing intelligence to make smarter, faster decisions.
Successful brands must navigate fragmented audiences, products, and communications channels — but the process for harnessing the resulting data is broken. Instead of leveraging data-driven insights that drive strategy, brand managers are spending too much time attending a relentless barrage … Read more
The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program
Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … Read more
