Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals.
This collection of nine interactive content case studies from ION Interactive highlights brands embracing this new era of functional content. Their stories illustrate how smart, data-driven, curious content can engage audiences in a productive and satisfying dialogue that is useful to both the buyer and the marketer.
Brands profiled in this collection:
- FedEx
- Centermark
- BASF
- Key Equipment Finance
- Arcserve
- UBM Purchasing Power
- VSP
- Dell
Sponsored by ion interactive
ion goes beyond landing pages— with software that creates, launches and tests extraordinary web, mobile and responsive experiences with a simple drag-and-drop interface that anyone can use—no technical or design skills required. These qualitatively superior landing experiences significantly improve lead generation and customer acquisition.