The Guide to Building Your Marketing Technology Stack
The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing … Read more
The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers
Sysomos put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships. Find the Right Influencers: Identify and build … Read more
The Top 4 Efficiencies Gained in Sourcing, Hiring, and Managing Agencies in the Digital Era
The traditional agency search can take weeks, if not months, while burdening in-house resources with extra responsibilities. Further, lengthy agency searches impact time-to-market which can stall campaign ROI. Once, the agency is retained, day-to-day management of activities and results can … Read more
Accelerate the Delivery of Digital Experiences: The Case for Decoupled CMS
With the increase of distribution channels, companies now face the challenge of delivering consistent digital experiences across multiple devices, including desktop, mobile, smartwatches, kiosks, cars and more. Further complicating this challenge is the need to not only deliver experiences across … Read more
5 Ways to Deliver a Stronger Digital Experience For Your Brand
Marketers and publishers know that creating an engaging and personalized digital experience is both a strategic priority and a challenge. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development and delivery of digital … Read more
Agency Guide: Turn your social platform into a profit engine
With the rapidly growing social media market, comes increasing budget demands – billing hours spent manually sifting for ROI metrics, researching potential campaigns and monitoring the online conversation. As clients expect more from agencies, profit margins are shrinking. The good … Read more
Why It’s Time to Move Beyond Sentiment Analysis
Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness. But there’s more to understanding … Read more
The Forrester Wave: Customer Analytics, Service Providers, Q3 2017
In Forrester’s 33-criteria evaluation of customer analytics service providers, they identified the 10 most significant ones — Allant group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy, Fractal Analytics, Genpact, LatentView Analytics, Mu Sigma, and Tiger Analytics — and researched, analyzed, and … Read more
As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … Read more
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
With more than half of internet use now on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at … Read more
