The Auto Parts & Service Marketer’s Guide to Call Analytics
For the auto aftermarket, both digital and offline marketing generate inbound calls. And those callers often convert to customers at the highest rates. This new ebook from call analytics provider DialogTech explains how you can use data from callers to: … Read more
WiFi Marketing: Know every customer, automate your marketing and see real results
There are now over 1.8 million commercial WiFi hotspots in North America. Each year more and more come online because businesses that offer WiFi have the potential to attract loyal customers who will spend more money. The stats about businesses … Read more
Customer loyalty: A guide to understanding lifetime value in the offline world
Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business But it … Read more
A Click Is Not a Customer: Using offline attribution to improve digital ad performance
Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … Read more
Proven Strategies for Generating Leads
Wix asked the agencies they work with to share their biggest challenge. Their answer? Overwhelmingly, lead generation. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well. We put together this … Read more
7 Unexpected PPC + SEO Strategies for Growth Marketing
PPC and SEO, both powerful stand-alone channels, are even stronger when they work together. This eBook from BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your … Read more
An Identity Buyer’s Guide for Data-Driven Marketers
Making Identity Solutions a Reality Identity is the cornerstone for marketing success. Identity is the ability to recognize and understand customers, prospects and other visitors across all channels and devices – and it’s critical in delivering exceptional customer experiences. As … Read more
The State of First-Party Marketing Data
To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … Read more
Role of ROI in SEO
The success of SEO can be hard to measure because it’s measured in metrics. But the ROI of SEO means you’ll see more leads, more calls, and more revenue. Showing ROI means you’re thinking like a business owner and not … Read more
How to Optimize Your Ad Strategy for Revenue
Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … Read more
