Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. During this time, the customer engages with your brand in a variety of ways.

The How to Optimize Your Ad Strategy for Revenue eBook from AdStage tackles the questions marketers are faced with on a daily basis and provides solutions that you can start implementing immediately to hit short term goals as well as best practices that will help you achieve strategic goals.