A Click Is Not a Customer: Using offline attribution to improve digital ad performance

Using offline attribution to improve digital ad performance

Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way to connect online advertising to in-store results. Instead, you have to use online measures to evaluate success.

If you operate a business with physical locations, connecting online advertising with real-world results can lead to dramatic improvements in advertising performance.

Download this whitepaper to learn how to use offline attribution to improve digital ad performance.

Sponsored by Zenreach
Zenreach is a WiFi-powered marketing solution to assist brick-and-mortar merchants with: Automatically collect customer data as they walk into a store & track visit behavior - Serve personalized messages across email, Facebook, Instagram & Google to get them keep coming back as well as find look-alikes - Measure & optimize campaigns based on walk-through-rate, not likes or clicks - Measure offline return of your digital ad spend, in real-time