Resource Library: Social Media

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Social Media Analytics – Making Customer Insights Actionable

This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed … Read more »


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Email Design and Creative Checklist

This easy-to-follow compilation of actionable best practices will allow you to reach your target audience by: Optimizing your email message Including consistent brand and design Avoiding common spam signatures Kickstart your targeted email marketing today by downloading the Email Design … Read more »


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The Definitive Guide to B2B Social Media

This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to … Read more »


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It’s Time to Make Facebook Marketing Work: Forrester Research Report

Are you still trying to figure out how to drive real business results from Facebook? If so, you’re not alone. While 96% of marketers are using the site, and millions of users are ‘liking’ brand pages, the majority of marketers … Read more »


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How to Use Google+ for Business

By Maggie Georgieva This new guide helps make sense of Google+, the new social network from Google. It includes step-by-step instructions for how to set up and optimize your Google+ business page; best practices to generate more buzz around your … Read more »


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The Definitive Guide to Integrating Social Media and Email Marketing

Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore. But … Read more »


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Social Media and the Future of the Agency

This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital … Read more »


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The Future of the Search Agency

Date: Nov 29, 2011 1:00 EST (10:00PST)

Speakers:
Sean Corcoran, Senior Analyst, Forrester Research, Inc.


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Content Marketing Success with Search and Social Optimization

Date: Nov 1, 2011 1:00 EST (10:00PST)

Speakers:
Maria Pergolino, Marketo


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Seasonal SEO: Recipes for Success

Date: Oct 27, 2011 1:00 EST (10:00PST)

Speakers:
Anthony Joseph, Optify


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