Link-building, SEO & Social Media: What’s on the mind of digital marketers?
August 2, 2012We’ve had several webcasts recently about the impact of Panda and Penguin on SEO and link-building. Part of our presentations include audience polls, which provide some interesting insight into how digital marketers are thinking, about everything from SEO and link-building, … Read more
Social Media Resources for Digital Marketers — at the Depot
July 24, 2012Digital Marketing Depot is currently hosting a range of whitepapers, E-Books and webcasts on social media and related marketing topics: E-Books* – Social Media and the Future of the Agency Big Data Management Recorded Webcast – Search + Social = … Read more
SEO vs. Social Media: Which Is Best for Your Marketing?
Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using … Read more
How to Attract Customers with Twitter
The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. Yes, Twitter is a place for engagement with followers; but it’s also a place to generate leads and drive … Read more
Facebook and Paid Search
With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising. And with an audience that clearly … Read more
June 26 webcast helps travel marketers navigate mobile and social
June 19, 2012On Tuesday, June 26 at 1 PM EDT, Third Door Media and PhoCusWright are co-presenting “Search, Social & Mobile – What Travel Marketers Must Know,” a free webcast featuring Carroll Rheem of PhCusWright and Elisabeth Osmeloski of Search Engine Land. … Read more
Case Study: Acer: Accelerating marketing effectiveness
Leading personal computer manufacturer increases its U.S. Facebook fan base ten times using Adobe® Social and Multi-channel Advertising Technology from Adobe. Over its 30 year history, Acer has established itself as a global leader in PC and notebook computing. The … Read more
How to Use Industry News for Content Marketing
With nearly $16 billion dedicated to digital content marketing in 2011, chances are you’re using content to promote your business (whether you have a realized strategy or not). The question is, “Have you heard of news content marketing?” The content … Read more
Guide to New Facebook Business Page Timelines
Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain. Make sense of the Facebook Business Page Timeline using … Read more
Going Global in a Social World
Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … Read more