The Future of the Search Agency

Date: Nov 29, 2011 1:00 EST (10:00PST)

Sean Corcoran, Senior Analyst, Forrester Research, Inc.


No question about it – the agency landscape has been shifting recently. With addition of new channels such as social and mobile, plus the introduction of new advertising technologies, search agencies must adapt in order to succeed.

This webcast features Sean Corcoran of Forrester Research, who will discuss the evolution of the Search Agency, and what agencies can look for in the coming year.

Attend this webcast and learn:

  • What role agencies should play in social media marketing
  • Why “technology innovation is the new creative”
  • What agencies need to know about analytics
  • How agencies can meet today’s challenges head on

Sean Corcoran is a Senior Analyst at Forrester Research, Inc. He is a leading expert on online advertising, social marketing, emerging media,and advertising agency relationships and structure. Prior to working at Forrester, Sean had more than a decade of interactive marketing experience both for large agencies as well as large brands.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.