The Evolution of Influencer Marketing
No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … Read more
Out of the Dark Ages: The Rise of Social Media Sentiment Analysis
As social media continues to prove itself as an unbiased and convenient forum for individuals to express their emotions, sentiment analysis is the key to understanding how various demographics feel about a certain product, brand, or experience. This white paper … Read more
Retargeting on Facebook by the Numbers
In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … Read more
Visualizing Social Media Success
Create impactful visual content for any social channel For brands and marketers, it’s now more important than ever to develop a robust visual content strategy that works across all social media channels. In this ebook Union Metrics discusses best practices … Read more
7 Steps to Unlock Your Social Data Through Customer Enagagment
Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … Read more
Success on Instagram: A data primer for brands
As Instagram’s popularity has boomed, so has the opportunity for brands. Instagram has proven to be a viable platform to bring relevant content to a target audience, while driving engagement. So how does a brand achieve success with Instagram and … Read more
The State of Digital Marketing Trends – The 2015 Report
When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … Read more
Modern Marketing Essential Guide to Social Marketing
Social media has evolved. And marketing, finally is catching up. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to … Read more
Social & The Data Management Platform
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. telco … Read more
The Definitive Guide to Social Marketing
Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your … Read more
