December at Search Marketing Now
November 24, 2009Here’s what’s coming after the Thanksgiving holiday – December 1 – “Ask the Search Engines: War Stories from the World Tour” A rare opportunity to ask questions of representatives from Google, Yahoo! and Microsoft. Send in a question when you … Read more
Recently posted webcasts, on-demand webcasts and whitepapers
November 19, 2009SMN Webcasts are available on demand, usually within a few hours of the completion of the webcast. This week’s webcast, “Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success,” has been posted – if you missed it, … Read more
PPC Strategy & Tactics – Q+A with iProspect from recent webcast
November 11, 2009We had some great questions on the November 3rd webcast, which focused on PPC strategies and tactics. Our guest panelists, senior executives from iProspect, fielded a number of questions, both live and also some submitted by registrants in advance. Below … Read more
Use geo-targeting to maximize return on your PPC campaign
November 4, 2009Search Marketing Now’s next webcast is on geo-targeting, the practice of delivering content to a specific geo-location, targeting your audience very specifically based on where they are. On Thursday, November 12 at 1 PM Eastern, we’ll have a presentation from … Read more
Recent whitepapers and on-demand webcasts at SMN…
October 26, 2009We’ve recently posted these whitepapers and webcasts on-demand at SMN. Whitepapers: Battle Plan: Multilateral Online Marketing (MOM) Sponsored by Fathom SEO Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone … Read more
PPC Question? Ask an expert – live – on November 3
October 23, 2009Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a … Read more
Call Tracking: Great way to boost conversions
October 19, 2009Our webcast on Thursday, October 22, focuses on call tracking and analytics: what it is, who should use it, and ways to succeed. While tracking online activities through web analytics has become an integral part of most marketing programs, using … Read more
Conference updates from SMX; Special offer from eMetrics Summit
October 9, 2009Live Blogging Wrap-Up from SMX East: We’re just back from another great Search Marketing Expo – SMX East in NYC. Great chance to meet some SMN attendees, as well as other search marketers. If you missed it — or if … Read more
Negative Keywords and their positive impact on SEM
October 1, 2009Most savvy online marketers pay close attention to doing their keyword research and building a strong keyword list. But how many pay attention to the power of negative keywords — those terms for which you don’t want your ads to … Read more