As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad … Read more »

What’s the best way to integrate search into your overall marketing campaign? That’s the theme of our April 15 webcast, as we pose questions to representatives from Google and from iProspect on the free webcast, “Integrating Search Within the Overall … Read more »

Every so often, it happens — we need to re-schedule a webcast. Given how busy we all are these days, it’s surprising that it doesn’t happen more often. Our webcast Paid Search and Big Brand Marketing- How Intel Coordinated Search … Read more »

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC … Read more »

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new … Read more »

Happy New Year! Search Marketing Now has a full plate of webcasts scheduled into 2010, and we’ll be looking for speakers on a variety of topics, from basic SEO tips to advanced PPC bidding tactics. If you’re interested in speaking … Read more »

Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now. 84% of local business searchers own a … Read more »

Are you a true search geek? If so, you might want to try your hand at “The Biggest Search Geek Contest 2.0,” presented by SMX and Marin Software. But first, come to our webcast on December 10 for a practice … Read more »

In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account. You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements. Or … Read more »

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing has sponsored four webcasts related to attribution and … Read more »