Creating a Content Marketing Strategy: 6 Best Practices That Work
According to Ascend2, 42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success. While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires … Read more
Decoupling Global Digital Marketing Services
Doing more with less is a perennial challenge for most marketers. In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints. To balance … Read more
Attribution: Modeling for Data-Driven Marketers
Attribution for the data-driven marketer To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, Adroll ran an in-depth survey of professional marketers in the US. The findings in this … Read more
30 Seconds or Less: How to Engage the Distracted Consumer
The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … Read more
Digital Marketing Forecast 2015 – 2016: Accelerate Your Marketing Strategy with Customer Engagement & Data
Today’s consumers are more informed, involved, and influential than ever before. They are always connected, spending more time consuming, engaging with and creating digital content than any other demographic in history. With these sweeping changes afoot in the market, marketers … Read more
Transform your marketing strategy with marketing automation and video
Integrating an enterprise video platform with your marketing automation solution can change the way your team approaches both individual campaigns as well as overall marketing strategy. According to McKinsey & Co.: Videos on landing pages increase conversions by 86% 64% … Read more
Enterprise Video 101
Enterprise video communications is the process by which rich media is created, managed over time, published and distributed to constituents both internally and externally, and reported on for the purposes of communication and knowledge advancement. Key attributes are: security, … Read more
The Q4 2014 Performance Marketer’s Benchmark Report
This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … Read more
The Ultimate Guide to: Security in The Cloud
Cloud technology has taken over. Consider these points: The UK public sector has adopted a ‘cloud first’ approach. Gartner says cloud computing is the best route for saving cost, administration and increasing convenience. Office 365 cloud service had been … Read more
The State of Digital Marketing Trends – The 2015 Report
When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … Read more