Transform your marketing strategy with marketing automation and video


Integrating an enterprise video platform with your marketing automation solution can change the way your team approaches both individual campaigns as well as overall marketing strategy.

According to McKinsey & Co.:

  • Videos on landing pages increase conversions by 86%
  • 64% of consumers are more likely to buy after watching a video
  • Interaction with video content is twice as high as other content

To help you get started, Qumu put together a list of 9 simple ways you can use marketing automation and enterprise video platforms to give you a leg up on the competition.



Sponsored by Qumu

Video is today's document. Qumu Corporation (NASDAQ: QUMU) provides the tools businesses need to create, manage, secure, deliver and measure the success of their videos. Qumu's innovative solutions release the power in video to engage and empower employees, partners and clients. Organizations around the world realize the greatest possible value from video they create and publish using Qumu. Whatever the audience size, viewer device or network configuration, Qumu solutions are how business does video. Additional information can be found at

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.