15 Ideas to Grow with Digital Marketing
Until recently, most small and medium-sized businesses could survive, even thrive, without investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons … Read more
Why You Need To Be A Modern Marketer
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … Read more
Marketing Cloud Management Best Practices
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so. If you are like most companies, … Read more
Top Holiday Marketing Trends for 2014
602 billion dollars. That’s how much US consumers spent on their holiday shopping in 2013. This year, competition to capture those consumer dollars will be fiercer than ever. So how can your brand cut through the noise? This original white … Read more
The 2015 Digital Marketing Budget and Trend Guide
Within the next 3 years, businesses will spend more money advertising on digital media platforms like Google and Facebook than any other media-type, including television. Before crafting fiscal year 2015 budgets, brands must first understand the latest digital marketing … Read more
How to lntroduce Customer Lifetime Value into Online Advertising Optimization
Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … Read more
The Power of Multilingual Search Marketing- Key Takeaways for SEO and PPC
An organization’s prominence on the search engine results pages (SERPs) retrieved by potential customers is crucial to its chances of “being discovered” in new geographic markets and is the first step toward attracting new customers. There are a variety of techniques that search engine marketers employ in their attempts to achieve priority rankings on relevant SERPs. Their campaigns comprise a blend of techniques that fall into two distinct categories: “pay-per-click advertising” (PPC) and “search engine optimization” (SEO). Read more
Cracking The Content Code
A Look Inside the Channels and Content That Perform Is content a staple in your company’s marketing strategy? If it is, to truly succeed in content marketing, brands need to be more than content machines. Marketers must understand the ecosystem … Read more
Top 7 Mistakes Digital Marketing Agencies Make That Turn Into Lost Clients
Sooner or later, every digital marketing agency faces problems with clients because of miscommunication or a lack of coordination. They might also be making disappointing mistakes when managing curated projects or following the latest SEO advice based on Google whims … Read more
Globalization, the Final Frontier
While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … Read more