Digital Marketing Forecast 2015 – 2016: Accelerate Your Marketing Strategy with Customer Engagement & Data

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Today’s consumers are more informed, involved, and influential than ever before. They are always connected, spending more time consuming, engaging with and creating digital content than any other demographic in history.

With these sweeping changes afoot in the market, marketers must adapt their strategies and tactics to grow their market and mind share.

This white paper will:  

  • Walk you through the next wave of customer engagement marketing
  • Explore how marketers can collect and use engagement data
  • Reposition your digital marketing programs to succeed in 2015 and beyond
  • Explore best practices for engagement marketing

and more!


Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at