Attribution: Modeling for Data-Driven Marketers

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Attribution for the data-driven marketer

To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, Adroll ran an in-depth survey of professional marketers in the US.

The findings in this report from AdRoll should provide guidance on how to measure your campaign performance in the long and short term.
Report highlights:

  • Despite the importance of tracking performance across channels, only 54% of marketers have an attribution system in place.
  • Most marketers attribute 10–25% of view-through conversions (VTC) within a 30-day window.
  • Over 63% of marketers surveyed said they track audiences by device type, yet 38.9% stated that mobile is still one of the greatest challenges related to digital attribution.

Sponsored by AdRoll

AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.