Decoupling Global Digital Marketing Services

Doing more with less is a perennial challenge for most marketers. In an expanding global economy, marketers need to reach more customers in more markets more quickly and with greater precision— all while operating within tight budget constraints.

To balance the equation, marketers can multiply the impact of their marketing budget using innovative ways to reach more customers, more cost effectively. Digital content development and distribution is ripe for exactly this type of innovation, which is why the practice of digital decoupling—separating the “creative” elements of marketing from their production and distribution—is rapidly becoming a go-to marketing strategy for global brands.

This white paper will explore the business case for decoupling digital marketing services and identify key success factors for selecting a Global Digital Marketing Services partner.

Sponsored by Lionbridge

As the world's largest marketing localization firm, Lionbridge combines language expertise and operational capabilities to enable more than 800 world-leading brands to engage their global customers with the greatest impact. We provide industry-leading translation and localization services, as well as highly scalable global marketing solutions to fuel customer loyalty, enhance client service, ensure brand messaging and drive global growth. By leveraging our global operating model, flexible approach to technology and deep language and cultural expertise to support global marketing execution, brands are able to deliver local relevance on a global scale.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.