The Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact?

This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also get access to six marketing templates to guide your content efforts in the following areas:

  • Generating ideas for relevant and effective content based on business goals
  • Tracking success with 14 key content marketing KPIs
  • Mapping out buyer personas and focusing content around buyers’ needs
  • Organizing content distribution with an editorial calendar

Sponsored by Salesforce-Pardot

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.