Why Don’t My Leads Convert?

Best Practices to Improve Marketing/Sales Alignment

There are many reasons why organizations should improve their sales and marketing alignment. Cross-functional alignment can account for up to one third of a company’s growth, according to research firm SiriusDecisions. The most successful organizations engage key business stakeholders to cooperatively define sales and marketing processes, and align resources and campaign strategies. These types of well-aligned companies are 15% more profitable, SiriusDecisions found.

This whitepaper explores the challenges posed to organizations when sales and marketing departments are misaligned. It also provides several best practices initiatives to solve these challenges through a case study of video email company BombBomb.

Note: This whitepaper is based on a June 30th Digital Marketing Depot webcast, Why don’t my leads convert? Ideas from sales and marketing – together! Thanks to the original contributors: Carl Landers, CMO, Conversica; as well as Dale Warner, VP of Sales, and Stephen Pacinelli, VP, Strategic Marketing, at BombBomb.

Sponsored by Conversica

Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.