Winning the Tech Race: How Empowered Customers are Redefining Success in the Tech Industry

THE TECH INDUSTRY IS THE WILD WEST OF OPPORTUNITY
The promise of huge payouts and extraordinary valuations has attracted people with deep pockets and great talent into the tech sector. Where there’s money and talent, ferocious competition is never far behind. Today, multi-billion dollar behemoths must defend themselves from a relentless procession of gunslinging startups. But, whether these companies are worth billions, or just a few bucks, their success depends entirely on winning the approval of today’s empowered customer.

INNOVATION TODAY IS DRIVEN BY THE DEMANDS OF CUSTOMERS
Did you know that the market capitalization of GoPro was $7.8 billion within a year of its IPO? Tech companies that engage with their customers for feedback enjoy huge payout. Customer feedback provides companies with the unique advantage to anticipate new trends and demands from the market. You can pivot and innovate proactively while the competition plays catch-up.

A DAUNTING, BUT MANAGEABLE CHALLENGE
Read this insightful white paper by tech-industry veteran Leigh Admirand, who explores the forces of disruption that have turned the industry on its head:

  • The extraordinary pace of change
  • The impact millennials are having on innovation
  • How empowered customers are demanding more say in new products
  • What omnichannel expectations mean for tech companies

Sponsored by Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes. www.visioncritical.com