Five Localization Strategies Every Content Marketer Needs
You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … Read more
Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses
It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … Read more
The Ultimate Guide to Using CRM for Data Driven Marketing Success
Data-driven marketing benefits your business as it offers more insight into your customers, drives strategic decision making and enables you to personalise your campaign. This white paper from Redspire reveals a step-by-step guide to becoming data driven, including how to: … Read more
The Authoritative Guide to Call Tracking and Local SEO
Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … Read more
How to Maximize Local Search Traffic
Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and … Read more
How To Maximize Local Search Traffic This Holiday Season
Date: Nov 13, 2014 1:00 EST (10:00PST)Speakers:
Bill Connard, VP Local Search Solutions, Rio SEO
Kippie Friedkin, Online Marketing Manager, Lane Bryant
How to lntroduce Customer Lifetime Value into Online Advertising Optimization
Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … Read more
Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7, 2014
Date: Oct 7, 2014 1:00 EST (10:00PST)Speakers:
Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Lisa Raehsler, Founder and Principal Strategist, Big Click Co.
Digital Marketing for Multi-Location Businesses
Local search engine optimization (SEO) has the ability to effectively and efficiently connect businesses with local searchers. In this learn, ZOG Digital, with insights from Forrester Research, Inc. and UBL, will break down why local SEO is necessary for multi-location … Read more
The Interviewing Candidates Guide
A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … Read more
