How to Maximize Local Search Traffic

cover imageOnline shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and sales offers, many marketers are optimizing their local search strategies by implementing best practices in organic search.

This white paper, based on a webcast from Digital Marketing Depot, presents five essential elements for optimizing the local search user experience, as well as 10 on-page SEO best practices. Drawing from the successful local SEO initiatives of retailer Lane Bryant, this white paper presents several highly effective KPIs and reporting practices which help brands track and measure their local SEO efforts. 


  • Bill Connard, V.P. of Local Search Solutions, Rio SEO
  • Kippie Friedkin, Online Marketing Manager, Lane Bryant. 

Sponsored by RIO SEO

Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.